General Marketing

If you've played the game of Checkers, then you realize that with each move you make you try and collect as many of your oppenents checkers as possible. On the other hand, the game of Chess is one of much thought and strategy, making one move, with the next two or three possible moves planned out  in your mind. Running a small business is much like the game of Chess. For you to take your business to the next level, you'll need to address the important issues of today, but you'll also need to be looking down the road, planning both short term and long term strategies, knowing where you want your business to go. Boyd Matheson of iLearning Global stated,”Nothing happens without a strategy”. We have the tools and training to help you develope the strategies you need to take your company to the next level.  

We can give you and your company the E.D.G.E. you've been looking for.  iLearning Global has developed a 52 week training program for the small to medium sized business, and all entreprenuers. E.D.G.E. stands for Expert Directed Guided Education. Never before has small business owners been able to have access to the same experts that train the Fortune 500 companies and their executives. Through ILG and the E.D.G.E. training program, you can have instant access to the strategies of the world's foremost authorities in business excellence. The cost of this program is less than what you're probably paying for coffee and donuts each month. Check out my website at www.iLearningglobal.biz/kperkes or send me an email at kwperkes@gmail.com and I'll help you raise your business to the next level.  You deserve to have the E.D.G.E. 

The modern definition of the word Entrepreneur can be described as a person who has possession over an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. (http://en.wikipedia.org/wiki/Entrepreneur)  In common understanding it is taken as describing a dynamic personality and someone who attempts to organize resources in new and more valuable ways and once more, completely accepts full responsibility for the outcome. (http://dictionary.reference.com/browse/entrepreneur)

Here’s an insight.  We as humans naturally organize resources vital to our lives in new and more valuable ways in order that we may reach certain and specific outcomes, especially if those outcomes are directly related to our well being and survival.  For example, we organize our mental resources to apply and compete for specific types of jobs so that we may earn the income necessary to secure for ourselves a lifestyle suitable to our chosen comforts and desires.  Another example can be found in our choosing to go to college,  seek specific training,  or taking certified courses with a personal/business development company, so that we may become more valuable to our employers and in turn more valuable , successful, and ultimately reliable to ourselves and our families.  We make many decisions and ultimately we must live with them and their outcomes.

 In short we are all risk takers and in business for ourselves, and so we are in a way, all entrepreneurs of a sort, seeking to capitalize on the ever emerging opportunities and resources that we continually see come before us.  Robin Sharma (Sharma Leadership International) alludes to a certain parallel so well when he describes humans as their own corporation and labels us as Humans Inc., so to with Earl Nightingale(Nightingale-Conant Corp) and Brian Tracy (ilearnginGlobal) when he envisions all of us as CEO’s of our own personal lives.

It is our belief that we are all responsible for this personal venture/enterprise known as our life.   And the reason this metaphor is preferred over others and related to so well, is  because it captures most completely the essence of the human life;  which can be seen as an adventure, a  journey, a place of risks, and an environment that is continually changing, becoming, and evolving.  Businesses come and go…but the entrepreneur always remains.

The fact is, just because you or I don’t first succeed, it does not mean that we can’t or won’t succeed, or that we are not meant for the end result we seek. What it does mean, is that we need to manifest our success, we need to prove to our success that we deserve it, and sometimes this means using different systems and approaches. A lot of times the first few failures that come along are the very obstacles that we let persuade us of our initial thinking, which is that we are not good enough, or capable, or that we don’t deserve our success. It’s is after such events that we let our “small person thinking” win over or convince us as well as others that we can’t or don’t deserve more from life. Here is the important part and it’s essentially the bottom line: The vast majority of people believe or “think” that their first answer from their attempts at success is “the answer”, when in fact all they have is “an answer”, and hardly the correct one at that. And why do they believe this? They believe this because of the stuff that they have in their heads…what they are thinking about and how they are thinking about it. They don’t really think that they can succeed and haven’t learned how to think about failure or how to fail forward.

Success icons, leaders, and mentors have advocated throughout time that our thoughts create our reality. For example Earl Nightingale said: “We become what we think about”, James Allen stated “as a man thinketh so is he”, Napoleon Hill held “Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.”, and even the great Roman Emperor Marcus Aurelius exclaimed “Your life is what your thoughts make of it”. Were they wrong? NO. Were they Successful? YES!

One topic that seems to come up time and time again personal growth. I
hear questions all the time ranging from how to choose books that are
worth reading, how to know when a book isn’t really providing
answers for you, how to read faster, and how to actually apply learned
information to one’s life.

In response to these questions, I’ve drawn up a list of tactics
for people to use to get started on a successful habit of reading for
personal growth. Using these tactics will help you get the most out
of the books that you read, apply what you’ve learned to your
own life, and actually grow (either professionally or personally) as
a result of the reading.

Set aside a block of time each day for reading. Each and every day.
Fifteen minutes or a half an hour is a good time to set aside for concentrated,
focused reading. When you do this, go to a place in your home with minimal
distractions - no television, few opportunities for interruption, and
so on.

Start a journal to go along with your reading. When you start doing
such focused reading, it’s well worth your while to start a journal
to go along with it. For the last five minutes of your reading session,
jot down your thoughts about what you just read, and do it every time.
Doing this forces you to organize your thoughts about what you read
and makes you go through those thoughts again.

Determine an area of your life that you’d like to improve. Perhaps
you’d like to learn more about a particular topic, or maybe you’d
prefer to simply improve upon a particular set of skills. Spend some
time considering what exactly you’d like to educate yourself on.
Perhaps, for example, you’d like to learn more about western philosophy
- in particular, you’re trying to determine for yourself what
the meaning of life is. That’s a good starting place.

Utilize the library - but do it carefully. It’s tempting to go
to the library and leave with an armload of books, but for most readers
who aren’t devoting hours to the written word each day, leaving
with armloads is often a mistake, as books are left unread and quite
often wind up being late returns. Instead, use the library to just find
one or two books in your area at a time. That way, you’re more
careful with your selection, you’re more likely to actually finish
what you check out, and you’re less likely to accrue fines.

Start with the popular “survey” books in that area. Don’t
jump in with an obscure book in the area you want to learn more about.
Instead, choose a more general book that covers your area of interest
broadly. Instead of diving straight into Kant or Nietzsche, choose something
like Bertrand Russell’s History of Western Philosophy. That way,
you can start off with a general background in your field of interest.

Choose challenging books - but not too challenging. An appropriate
book is one where you don’t already know all of the ideas before
you pick it up, but you’re not completely lost by the end of the
first or second chapter, either. You can usually figure this out by
reading through the first chapter or two right at the library or bookstore.
If it’s over your head, don’t be ashamed at choosing something
simpler - you might find that after reading a few other books, that
first hard book isn’t really so hard after all.

Don’t worry about the speed of your reading. Many readers write
to me, worried that they’re not reading fast enough. My advice
is usually that they’re not reading slow enough. Don’t worry
about how fast you’re reading. The point of reading is to understand
and absorb the ideas, and that’s a process that simply goes at
different speeds for different people. The key to reading is to make
sure that you’re picking up the ideas - speed will gradually come
with practice as your brain becomes attuned to the process of reading.

Couple your reading with extensive use of online resources, especially
Wikipedia. Whenever you hit upon something in a book that you don’t
understand, don’t keep rolling. Stop. Do some research into the
point that you don’t understand. Look up key terms and facts online
- Wikipedia is a great place for this. When I’m reading a suitably
challenging book, I might find myself stopping on every page to do this,
but when I do it, I can move forward in the book without trouble or
confusion.

Always try to extract the main point from what you’ve just read.
At the end of each reading session, make an effort to try to identify
what the main point of what you just read was. What did you learn from
it that’s actually valuable? What did the piece you just read
tell you about the broader subject in question? These are great things
to think about and journal about.

“Ten Things to Do Today to Get Business”

By Jeffrey J. Fox Best Selling Author:How To Become A Rainmaker

1. Give your business card to someone with influence.
2 .Talk to a satisfield client and ask who else you might help.
3. Call a client you haven’t talked to in two years.
4. Leave a compelling voice mail.
5. Add fifteen people to your mailing list.
6. Make an appointment.
7. Send a thank-you gift to someone who referred you.
8. Send a handwritten note.
9. Send a letter to the editor of a magazine your customers read.
10. Clip and send an article of interest.

“Rainmakers do something every day to help their company get new business.”

Vince Newton

The sentence resonated with me very well, especially since I have recently
devoted much of my time to being a part of what I see, as a life changing
opportunity. I recently became involved in a personal development venture
at www.ilearningglobal.tv (ILG), which has a product that is unlike
any other. The product is so sophisticated and full of life enriching
information, it will almost be impossible for it to not affect the lives
of countless people. I digress, I was astonished to hear these exact
words come from Robin Sharma, a person who I deeply respect, because
it is exactly the way I feel, and it ensures my belief in what we are
doing at www.theeducatedentrepreneur.com , and ILG, which is to continually
push ourselves to grow.

Webster’s states completion is finishing something and making
it whole.

I know when I complete something it gives me a power that goes beyond
a good feeling. What I’ve come to see is that the act of completing
something, no matter how large or small it puts you into harmony with
the universe.

If I say to you, “I’ll call you today,” I have created
a new force in the universe, a new agreement about how things will be.
If I then make good on my agreement and call you today, I line myself
up in harmony with those forces.

However, if I don’t call you today, I leave a loose end, an open
circuit, an unresolved story line. By not calling you, I communicate
something that affects my life and our relationship: my word is no good
and you are not worth my effort to keep my word.

Even though I strongly believe in second and third and fourth chances
for people, I have learned the hard way that there is also such a thing
as too many chances.

In baseball, it is three strikes and you’re out. In basketball, if
you keep committing fouls, they don’t let you keep playing. They take
you out of the game.

Of course with children or people that are learning a new skill, patience
and guidance is important. We learn by making mistakes. We learn what
to do by experiencing the hard way, what not to do. Mistakes are an
important part of learning.

But when it comes to things such as loyalty and accountability –
when it comes to such things as someone not being willing to take responsibility
for their choices and their actions – when it comes to certain
standards of kindness, attitude and honesty – there really is
such a thing as too many chances.

When?

When are you going to start working on your dreams?
When are you going to start taking care of yourself?
When are you going to forgive and make amends with a family member or
friend?
When are you going to forgive yourself and move in a positive direction?
When are you going to stand up for yourself?
When are you going to look for that new job you are always talking about?
When are you going to further your education?
When are you going to spend more time with your spouse and children?
When are you going to stop that habit that is hurting you and your family?
When are you going to throw 100% of yourself into your job while you
are at your job?
When are you going to break that sales record?
When are you going to quit letting others decided how good you are and
how far you can go?
When are you going to start believing again?
When are you going to quit accepting mediocre and your “lot in
life”?
When are you going to stop blaming and complaining?
When are you going to take a “real” vacation?
When are you going to start your book?
When are you going to let people know how much they mean to you?
When are you going to say, “Thank you!” to that person who
has changed your life?
When are you going to turn around and start over?